Write about things that matter to your business
Your business is probably operating in a niche. For instance, we operate in business process and media support so blog posts tend to focus on these areas.
Whatever it is your business does, your blog should focus on that by providing content that will stimulate your readers.
Believe it or not but there is plenty to write about on your site ranging from company and industry news to customer reviews, for example.
But as well as this, thinking about what your customers want to know will give you a good base to begin. So, for example, what are the 10 questions you’re most commonly asked by potential customers? Make a list of those and you’ll probably find you’ve got a list of 10 potential blog post titles.
You know from experience that the answers to those questions are valuable to your customers, so a post that covers any of those topics is likely to make for interesting reading.
Use your social network
Social media sites are a great way to bring more people to your blog. It’s important to promote anything you’ve written via your social network accounts.
If you’ve already built up a social media following, you can assume that those people will be interested in your blog posts and might even share them with their own networks.
If you’re a bit behind the social media curve, regular links to well-written, interesting blog posts will help to attract a following.
Show you’re an expert
I don’t mean to the extent that you start patting yourself on the back, but simply by covering the subject matter in your field you can demonstrate your expertise in the area.
Your blog might reassure potential customers that you’re the person they want to work with, or even result in you being considered a trusted voice in your industry.
Write for other people’s blogs
Offer to write guest blog posts for websites that you think will be read by potential customers (excluding your competitors’ websites, of course).
This is a great way to draw attention to your own blog and demonstrate your expertise to a wide audience.
Finish with a call-to-action
At the end of the blog post, tell your reader what they need to do next. Should they be leaving a comment with their views on the subject matter?
Perhaps your want them to sign-up to your mailing list to receive future blog posts by email. Or maybe they need to contact you right away.
Where we come in
We are in a position to undertake these varied tasks for your business where necessary, as you probably don’t have the time to spend on this. You may give us a brief or we may recommend blog ideas before carrying out research and interviews.
Taking the journalist approach, we may seek to write up copy in a news format by, for example, speaking to the Managing Director or an employee of an organisation on any given company or industry event, therefore adding to the professional nature of the article.
Or we can simply write up the post on behalf of the company in standard blog form. Either way, we make sure you are happy with what is written.
The same approach could be adopted with satisfied customers by telling their story and, therefore, selling the benefits of your service or product on your website.